Essentials of mass communication theory
(Book)

Book Cover
Average Rating
Author
Berger, Arthur Asa, 1933-
Published
Thousand Oaks : Sage Publications, c1995.
Format
Book
ISBN
0803973578
Physical Desc
x, 208 pages : illustrations ; 23 cm
Status
On Shelf
Martin Luther College Library - Stacks
P 90 .B413 1995
1 available

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More Details

Published
Thousand Oaks : Sage Publications, c1995.
Language
English
ISBN
0803973578

Notes

General Note
Includes bibliographical references (p. 182-196) and indexes. Key words: Mass Media -- Lasswell's Communication Model -- Gerbner's Model of Communication -- Jakobson's Model of the Communication Process -- The Osgood-Schramm Circular Model -- Sapir-Whorf Hypothesis -- McLuhan's Theory -- Erik Erikson -- Taste in Music -- Heavy Television Use and Addiction -- Aaron Wildavsky's Theory -- Durkheim -- Auteur Theory -- Kurosawa.

Subjects

LC Subjects
Mass media -- Philosophy.
Mass media -- United States.

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Citations

APA Citation, 7th Edition (style guide)

Berger, A. A. (1995). Essentials of mass communication theory . Sage Publications.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Berger, Arthur Asa, 1933-. 1995. Essentials of Mass Communication Theory. Thousand Oaks: Sage Publications.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Berger, Arthur Asa, 1933-. Essentials of Mass Communication Theory Thousand Oaks: Sage Publications, 1995.

MLA Citation, 9th Edition (style guide)

Berger, Arthur Asa. Essentials of Mass Communication Theory Sage Publications, 1995.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.