Includes index.

Hall spent years immersed in argument, passion, and trendsetting ideas-- but she was also bombarded by tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Here she presents the ultimate guide to writing persuasively-- for students, job applicants, and even rookie authors looking to get published. Though it may be challenging to change minds in the opinion-soaked digital age, Hall teaches us that there are fundamental rules of persuasion, techniques for bringing people over to your side that, if followed, will only increase your odds of success. Discover the art of effectively communicating above the digital noise of the twenty-first century. -- adapted from jacket