Inside consumption : new insights on what we buy and consume / S. Ratneshwar and David Glen Mick -- Promotion and prevention in consumer decision-making : the state of the art and theoretical propositions / Michel Tuan Pham and E. Tory Higgins -- Why and how consumers hope : motivated reasoning and the marketplace / Gustavo E. De Mello and Deborah J. Macinnis -- Death, where is thy sting? : mortality and consumer motivation in the writings of Zygmunt Bauman / Darach Turley -- Making consumption decisions by following personal rules / On Amir, Orly Lobel, and Dan Ariely -- Variety for the sake of variety? : diversification motives in consumer choice / Barbara E. Kahn and Rebecca K. Ratner -- Consuming fashion as flexibility : metaphor, cultural mood, and materiality / Susan B. Kaiser and Karyl Ketchum -- A behavioral decision theory perspective on hedonic and utilitarian choice / Uzma Khan, Favi Dhar, and Klaus Wertenbroch -- Interplay of the heart and the mind in decision-making / Baba Shiv, Alexander Fedorikhin, and Stephen M. Nowlis -- Social marketing messages that may motivate irresponsible consumption behavior / Cornelia Pechmann and Michael D. Slater --

We are who we were : intergenerational influences in consumer behavior / Elizabeth S. Moore and William L. Wilkie

Consumer identity motives in the information age / John Deighton

Communal consumption and the brand / Thomas C. O'Guinn and Albert M. Mun̄iz, Jr.

How societies desire brands : using cultural theory to explain brand symbolism / Douglas B. Holt

Transformations in consumer settings : landscapes and beyond / George Ritzer, Michael Ryan, and Jeffrey stepnisky

Star gazing : the mythology and commodification of Vincent van Gogh / Gary J. Bamossy

Conscious and unconscious processing in consumer motives, goals, and desires / W. Fred van Raaij and Geweiye

What consumers desire : goals and motives in the consumption environment / Marsha L. Richins.